Trade Marketing Specialist (#5143)
Vancouver, B.C. (Hybrid)
TimeNew Value Solutions, a national IT consulting company, is seeking a Trade Marketing Specialist to inform and execute on retail trade marketing strategies. The role is focused on facilitating the end-to-end development and execution of creative assets for programs, initiatives and offers within strategic partners within Lottery in collaboration with Enterprise Marketing.
Responsibilities:
- In lock step with Key Account team, drive the implementation of the Lottery trade marketing strategy in collaboration with all Omni Marketing, Lottery Product, Field Sales, and Operational Teams.
- Accountable the end-to-end development of promotional creative assets, operational logistical plans, and in trade activation for Key Account initiatives.
- Become liaison between creative resources (internally & externally), Operations, Channel and Key Account team.
- Coordinate the execution of the Lotto Express retail strategy in collaboration with Lottery Op and field sales teams.
- Collect, manage, and maintain Key Account partner promotional capabilities such as partner promotional calendars, creative assets, creative spec sheets etc.
- Disseminate key info to internal stakeholders.
- Identify opportunities to improve process within Lottery Ops to ensure smooth planning and execution of all retail promotions.
- Provide key insights and recommendations to the Manager, Trade Marketing regarding opportunities to evolve tactics, improve results, or generate incremental revenues.
- Proactively stay on top of retail industry trends.
- Share best practices and insights across the business.
Requirements:
- A university degree or diploma in a related discipline such as business or marketing.
- 3+ years recent, related experience in consumer trade marketing/customer marketing.
- Experience in marketing, advertising, and branding, with a strong emphasis in the area of retail marketing.
- CPG experience is a bonus.
- An equivalent combination of education and/or experience may be considered.
- Sound knowledge of principles, concepts, practices in the areas of retail marketing.
- Strong business acumen with the ability to analyze business situations and develop solutions.
- Proven experience in delivering consumer-centric marketing.
- Demonstrated ability to be highly creative and innovative.
- Proven experience in agency management (advertising, media, experiential, merchandizing).
- Exceptional time management skills with the ability to work to tight deadlines and multi-task with close attention to detail.
- Ability to be flexible and work around dynamic schedules with ease.
- Excellent interpersonal skills, highly collaborative in nature.
- Excellent written and verbal communication skills.
- Strong computer skills (MS Office Suite, Adobe, web-based programs).
- Understanding of B.C. gaming industry is an asset.
If you have this expertise and are located in Canada, we invite you to submit your resume. While we thank all candidates in advance for their application, only those selected for an interview will be contacted.
ID# 5143
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